What are Keyword Events?

At Keyword events we invite our participants to a valuable learning experience and aim to provide them with hands-on insights that help deliver tangible results in their organizations. They have the opportunity to listen to experienced speakers, interact with experts and delve into important topics via focused workshops.

Launch event on 8th July 2019, Bangalore

Keyword Inbound Marketing is the inaugural event of Keyword Events. Content for the full day conference and workshop is around inbound marketing, marketing automation, digital insights, as well relevant training on how to improve your inbound marketing outcomes while learning about digital strategy and honing your tactical abilities.

Who should attend

Keyword Inbound Marketing is for CMOs, Digital Marketing heads and Senior to mid-level digital marketers of businesses in Professional services, Technology, Software products, Real Estate, Educational institutions and B2B enterprises.

7 reasons to attend:

  • First-time, in-depth capability building training from HubSpot for B2B Startups & Enterprises in Bangalore
  • Agenda includes the latest trends in inbound marketing, war stories & insights from CMOs
  • Curated attendees based on profile and pre-registration request process.
  • Plug into a genuine B2B marketing ecosystem and learn from your peers
  • Learn about global best practices as applied to a local context.
  • Brought to you by the producers of Click Asia Summit
  • NO sponsored sessions or pitches

Agenda

How can B2B start-ups and enterprises thrive in their digital marketing with inbound strategy and marketing technology implementations that ensure a strong pipeline of leads? Keyword Inbound Marketing’s agenda is designed to cover all that and a bit more.

09:00

Keynote: An Awesome Threesome

Atul Jalan

Manthan

09:40

20 years hence, who is the unsung hero in digital marketing?

While caught up with new tools, social media platforms, the hero of digital marketing has been around for two decades, and still unsung. How do you fix that?

Kavita Choudhary Jhunjhunwala

Avocado Tree Digital (ATD)

10:00

Did we learn ANYTHING with inbound marketing?

Intermediate level session on what does inbound marketing teach the C-Suite of an organisation for decision making and measurable growth.

Aaron Soh

HubSpot

10:30

Tough spots and escapes (the four f, spinning the flywheel)

Content, the fuel for inbound marketing is the biggest stumbling block for most organisations and how does one tackle that?

Chhavi Porwal

HubSpot Asia

11:00

Coffee

11:15

Digital Marketing War Stories

Listen to highly experience CMOs deliver exclusive insights on managing large scale digital marketing initiatives, winning a seat the table and bridging large gaps quickly. Session also opens into a panel with all the speakers.

Samar Sheikhawat

United Breweries Limited

Suchita Vishnoi

Cognizant Digital Business (CDB)

Rajlakshmi Raghavan

Firstsource

12:00

What’s next in digital marketing? AI, Personalisation, the anti-automation & ethics

Some crystal gazing into what marketers are experimenting with globally and how effective it might turn out to be.

Subbakrishna Rao

Clootrack

Payal Chakraborty

Kontiki.AI

Nilotpal Roy

Global Digital Marketing

12:30

Networking Lunch

13:30

[Workshop 1]Build your inbound funnel: bio-personas & an overview of the complete inbound process

Kavita Choudhary Jhunjhunwala

Avocado Tree Digital (ATD)

14:15

[Workshop 2]Crash course on marketing automation

Aaron Soh

HubSpot

15:15

Tea/Coffee Break

15:30

[Workshop 3]Content mapping and sequencing with reporting functions

Chhavi Porwal

HubSpot Asia

16:15

[Workshop 4]Reporting, analytics and how to triangulate for success

17:30

Close of event

12+

SPEAKERS

120+

B2B MARKETERS IN 1 PLACE

8+

SESSIONS AND WORKSHOPS

8+

HOURS OF INBOUND MARKETING LEARNING

Speakers

It’s all about content. Speakers at Keyword events are selected for their width of knowledge, ability to share in a meaningful manner and create sessions on topics which are both cutting edge and highly relevant.

Highly suitable conference and workshop for B2B Enterprises and Funded Start-ups

Keyword Inbound marketing is brought you in deep collaboration with:

Agency Partner

Knowledge Partner

Ecosystem Partner

Avocado Tree © 2019