Agenda

How can B2B start-ups and enterprises thrive in their digital marketing with inbound strategy and marketing technology implementations that ensure a strong pipeline of leads? Keyword Inbound Marketing’s agenda is designed to cover all that and a bit more.

09:40

20 years hence, who is the unsung hero in digital marketing?

While caught up with new tools, social media platforms, the hero of digital marketing has been around for two decades, and still unsung. How do you fix that?

Kavita Choudhary Jhunjhunwala

Avocado Tree Digital (ATD)

10:00

Did we learn ANYTHING with inbound marketing?

Intermediate level session on what does inbound marketing teach the C-Suite of an organisation for decision making and measurable growth.

Aaron Soh

HubSpot

10:30

Tough spots and escapes (the four f, spinning the flywheel)

Content, the fuel for inbound marketing is the biggest stumbling block for most organisations and how does one tackle that?

Chhavi Porwal

HubSpot Asia

11:00

Coffee

11:15

Digital Marketing War Stories

Listen to highly experience CMOs deliver exclusive insights on managing large scale digital marketing initiatives, winning a seat the table and bridging large gaps quickly. Session also opens into a panel with all the speakers.

Samar Sheikhawat

United Breweries Limited

Suchita Vishnoi

Cognizant Digital Business (CDB)

Rajlakshmi Raghavan

Firstsource

12:00

What’s next in digital marketing? AI, Personalisation, the anti-automation & ethics

Some crystal gazing into what marketers are experimenting with globally and how effective it might turn out to be.

Subbakrishna Rao

Clootrack

Payal Chakraborty

Kontiki.AI

Nilotpal Roy

Global Digital Marketing

12:30

Networking Lunch

15:15

Tea/Coffee Break

17:30

Close of event

*Agenda is subject to change

Avocado Tree © 2019